5 Famous Entrepreneurs Who Established Themselves with Content Marketing

Introduction

Content marketing, a dynamic yet potential promotional strategy, is reshaping the field of entrepreneurship today. Let’s go back some decades. TV, radio, and print were viable media to reach customers back then.

But you need a big stash of money to promote your brand on any of these media. However, big brands can only afford that much. Cut to 2025. The most lucrative yet the most cost-effective channel to rope in customers today is content marketing.

Why Content Marketing Works?

No other channel generates as many leads as content marketing does. Meanwhile, it is the cheapest promotional channel I’ve ever seen. Also, speaking of entrepreneurs, it is an ideal set-up for them.

They can’t afford to put much money at stake until their business takes off. However, they also need a good break to shine above the competitors. So, what’s the best way to get 3x more leads at 50% less cost?

Content marketing is the answer. But don’t think it is similar to the paid marketing channels like social, search, and banners) that people frequently use. Here, ads don’t run out when your budget ends.

Until you delete your ads, people can see them and even interact.

Entrepreneurs who spearheaded

A lot of people made it big. But do you know why we are interested in the ones who did that through content marketing? Well, that’s simple. Not spending a dime more and still taking your brand to the heights! That’s a rare skill to be true.

Let’s check out the content marketing strategies that some of the most extraordinary entrepreneurs used:

1. Dipika Khosla

This Indian-born, global influencer has taken the world by storm with her ayurvedic beauty brand- Inde will. Firstly, her products are equally popular in The UK, US, and Canada. In the first eight months of inception, she made it big.

However, the crux of her success was her exceptional dedication and choosing the right content marketing agency. Most of her ads were conversation-driven content marketing strategies. She was also clever enough to choose people who worked with many clients.

But what matters the most is building a brand with purpose. She blended Ayurveda with chemistry to make realistic products that work. When your product is effective, it’s also helpful for you content marketing agency.

The right content clicked well with X factors like mid-range pricing, well-done research, and cruelty-free products.

2. Kim Kardashian

This socialite entered the business domain with Kim Kardashian: Hollywood, the mobile game. Most importantly, the game grossed $1.6 million within 5 days of release. However, she unleashed the power of the right content marketing agency when she launched KKW Beauty and KKW fragrance.

With these two brands, she took the business to the zenith. Finally, in 2021, she was a billionaire. Her content marketing company followed a spearheading strategy through reality shows, endorsements, and other small-scale ventures.

3. Rachel Brathen

Rachel’s “Yoga Girl” couldn’t be as popular without skilled content marketing strategies. Above all, she has over 2 million followers on social media now. Also, she’s bagged a NY Times bestseller already.

The bottom line is that you need to have an excellent content marketing agency by your side. It will help you launch a versatile and effective content marketing campaign that she also did. She is running two non profit agencies at once- Sgt. Pepper’s Friends and the Yoga Girl Foundation.

Moreover, she has her online channel oneoeight.tv. It is dedicated to health, yoga, meditation services, and more. Eventually, this channel became a company, which gave her media attention. And she is the lead here.

4. Shiza Shahid

You may not know her, but you know her co-founder pretty well- Malala Yousafzai. They were both born in Pakistan. Meanwhile, now she is managing the Malala Fund’s operations. She may not have any reasonably good content marketing agency by her side. But she used the right content marketing tactics.

She’s a good campaigner. Her ideas were behind the campaigns run by Malala herself. However, her ideas and marketing instincts could have taken flight if she had worked closely with a content marketing agency.

5. Dwayne Johnson

A.K.A The Rock, this guy used his face value for content-based promotions. In a matter of 3 years, this Hollywood veteran entered three businesses with a bang.

Courtesy, the social media promotions. His content marketing agency helped him channel the popularity of his entertainment industry to buy a staggering follower base of 286 million.

The chief takeaway- is that content doesn’t need to be always long form and descriptive. It may be short and brisk social media-based as well. A leading content marketing agency will indulge in persona development, engage influencers, and add well-researched content.

Dwayne Johnson was blessed to have all that and more!

Main Takeaways

All skilled entrepreneurs need the assistance of an equally potent content marketing agency. Meanwhile, all entrepreneurs have a creative side. They also have a unique way to make money using their talent.

So, showcase your talent and get help from expert content marketers to make it big. Firstly, start with checking what other content marketers do. After that, sort out what you can learn from them and implement them for your brand.

But remember that there are a lot of content marketers out there. Yet, choose the firm that understands your business and its nature.